Social Media

It’s a little difficult to find how to change the image on your Google+ Business page. It’s super simple the first time, but after that, you have to jump through a few hoops. So I figured I’d shoot a quick video on it to help you. And also to jog my memory next time I […]

I’ve previously noted how important Google Plus is becoming to both search engine marketing and social media marketing. But watching this video on how overly biased Google is in offering Google+ results makes me think perhaps I underestimated just how important. Don’t worry so much about whether or not the bookmarklet demonstrated in the video […]

Did you realise that just because you post something to Facebook, whether with your Profile or your Page, not everyone will see it? This is because of Facebook’s filtering algorithm called “EdgeRank”. I’ll spare you the technical jargon found in many guides and just give it to you straight. For a more technical explanation, check […]

With over 100,000 followers on Twitter and a pretty engaged audience, I often get asked by new people what they should tweet about. Let me begin by saying I don’t have all the answers and there are many different approaches to tweeting. Now that we have that out of the way, here’s my opinion. Regardless […]

With all the focus on Search Plus Your World changes and the integration of search and social, I figured it was time to do a bit of a tutorial on how to build a Google+ Page. It’s getting to the stage where not having a Google+ page will seriously hurt your chances to rank well […]

This is not another “Social Media Is Dead” post. Far from it. Social media is alive and well. So strong in fact that I believe it will soon cease to exist as a separate medium, if it hasn’t already. Since writing SEO In 2012, I’ve been thinking about the interplay of social and search marketing. […]

I’ve been on Twitter for a while. Almost 4 years now. For some reason over 100,000 people choose to follow me. I’ve still got heaps to learn about how to use it, but hopefully I’ve picked up a few things you might find useful. I’d love to hear your top 3 twitter tips in the […]

A lot of people seem to be confused over when to use a Facebook Page and when to use their Profile. It’s really simple to remember: Page = Business Profile = Friends If you run a business you need to have a Facebook Page. Regardless whether your business is a large corporation, a medium sized […]

It’s super easy and free to create a Facebook Page. If you run a business, whether it’s tutoring, local plumber or corporate behemoth, you need to have a Facebook Page. Here’s how to get started. You don’t need to have a Facebook Profile to create a Page. Go to http://www.facebook.com/pages/create.php, select the appropriate category and […]

With most people belonging to some form of social media, security is a huge issue. There are some skilled hackers that can get through any defense, no matter how strong. But they’re not usually the type to worry about “little old you”. The ones you need to worry about often use data that you have […]