Search Engine Optimization (more commonly called “SEO”) is the process through which we get websites to rank higher in the search engines. As of 2016, the only two search engines to worry about are Google and Bing. Here in Perth, Australia, we go a step further and don’t even bother with Bing. The reason for […]
SEO
PBNs Are Dead – Nope They’ve Just Changed
If you’ve had anything to do with the SEO world lately, you have probably seen the destruction being wreaked on one of the mainstays of optimizers around the world; that of the mighty Private Blog Network, aka PBN. Now before anyone things this is a post bashing PBNs, let me put your mind at ease: […]
Panda Penalty Recovery Comes Back Stronger
This was too exciting not to share. Last week, a gentleman named Dafyd approached me in desperation after his middle of page 1 to page 2 rankings for super competitive keywords disappeared over night. This was one of his main money sites and losing it would have been a devastating blow. I worked with Dafyd […]
Easy Internal Linking
Internal linking is a very easy way to strengthen your website while providing a better resource for your visitors. “Internal Linking” simply means linking from one article on your site to another on your site. I like to think of my websites like castles. The pages on the site are the towers and the links […]
Australian Fin Review Gaff And Domain Authority
The Australian Financial Review messed up big time yesterday, printing a front cover that beggars belief for such an esteemed publication. They dropped the “f bomb” and had a number of instances of filler text. Obviously not ready to go to publication, yet it did… and distribution… across the whole country… to virtually every business… […]
Quality Work Is Worth The Price
I’m not sure what they hope to achieve, but webmasters’ inboxes are flooded every day with emails from cheap SEO companies promising top rankings for $100 a month. You know the standard “I’ve been going through your website and I notice you aren’t ranking for your main keywords”. Yes that’s even for websites that have […]
How To Do Keyword Research
All search engine optimisation begins with keyword research. If you get it right you’re halfway home, but get it wrong and you’re in for a ton of frustration. There are many tools, both paid and free, that can help you with keyword research. I’ve tried many of them, but keep coming back to the tried […]
Matching Keywords To Pages On Your Website
So you’ve done your keyword research and figured out which keywords you want to go after with your site. If you’ve got a website already established your work is half done. Tweak a few pages, get some links to those pages and watch your site shoot up the rankings. Slight problem – which pages should […]
Understanding How Google Personalizes Your Search Results
This causes a lot of confusion. Why is it that when you search for your main keyword your website comes up, but when your best friend searches on their computer your site isn’t even in the top 10? Personalised Search Google & Bing’s success as search engines rises and falls upon whether or not they […]
Proper Meta Description Use
Meta Descriptions are a very important part of search engine optimisation, but not necessarily as you may have been led to believe. There’s no evidence that they directly affect your search engine ranking position, but they serve an important purpose, nonetheless. What Is A Meta Description? In the <head> section of a html document, there […]
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