With all the focus on Search Plus Your World changes and the integration of search and social, I figured it was time to do a bit of a tutorial on how to build a Google+ Page. It’s getting to the stage where not having a Google+ page will seriously hurt your chances to rank well […]
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Purpose Of Search Plus Your World
On 10 January 2012, Google announced the rollout of Search Plus Your World. This is the next stage of integrating search and social. Read Google’s announcement at the link above for the full story, but essentially logged in Google users will start to see private results and posts by people in your Google+ circles. A […]
How Strong Is Your Website?
One of the easiest ways to get new pages on your site to quickly rank well for the targeted search phrase is to have a strong website. If wikipedia adds a new wiki entry, it will almost automatically hit the front page of Google within a few minutes. The same with a lot of powerful […]
Add Rel=Author To Your WordPress Site
Rel=”Author” is a new standard Google brought in last year. You may have noticed the cool author pictures showing in some search results lately. This is how to get your own wordpress site to work like that. Quite a few people have written general guides for this, but I couldn’t find any easy ones for […]
Blog Or Bust
For some inexplicable reason, “blogging” seems to be a taboo word to a lot of business owners. I’ll often suggest it as part of an ongoing business building strategy and the business owner will jump like I just zapped him or her with 1,000 volts of electricity! People say things like: “But I’m a businessman, […]
Life After Social Media
This is not another “Social Media Is Dead” post. Far from it. Social media is alive and well. So strong in fact that I believe it will soon cease to exist as a separate medium, if it hasn’t already. Since writing SEO In 2012, I’ve been thinking about the interplay of social and search marketing. […]
Easily Fix A Common Duplicate Content Problem
One of the most common SEO misconceptions (still!) is the issue of duplicate content. Now this is usually overhyped and there are a lot of myths surrounding it. Duplicate Content Penalty This is one of the most commonly misunderstood parts of SEO. Commonly bandied around versions are: If you have the same article on your […]
Top 3 Twitter Tips
I’ve been on Twitter for a while. Almost 4 years now. For some reason over 100,000 people choose to follow me. I’ve still got heaps to learn about how to use it, but hopefully I’ve picked up a few things you might find useful. I’d love to hear your top 3 twitter tips in the […]
Facebook Pages vs Profiles
A lot of people seem to be confused over when to use a Facebook Page and when to use their Profile. It’s really simple to remember: Page = Business Profile = Friends If you run a business you need to have a Facebook Page. Regardless whether your business is a large corporation, a medium sized […]
How To Create A Facebook Page
It’s super easy and free to create a Facebook Page. If you run a business, whether it’s tutoring, local plumber or corporate behemoth, you need to have a Facebook Page. Here’s how to get started. You don’t need to have a Facebook Profile to create a Page. Go to http://www.facebook.com/pages/create.php, select the appropriate category and […]
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