My friend Jeff from Pet Formula asked how to implement First Link Priority. I figured my answer might be useful to other people, so here goes… What Is First Link Priority When there are two or more links on a page to another specific page, only the anchor text of the first link in the […]
SEO
Correlation v Causation in SEO
What causes one page to rank higher than another in the search engines? I guess that’s the question every person doing SEO tries to figure out and replicate. We’ve proven that quality backlinks to a page cause it to rank better, but is the anchor text used a cause for increased ranking or a correlation? […]
SEO 101: Get Double or Triple Google Listings
You often see instances where a website will occupy consecutive places on Google for a particular search query. The second (and sometimes third) one of these used to be indented slightly, but Google doesn’t seem to be doing this any more. Google will also display a link underneath these listings which says “Display more links […]
SEO 101: Fix Your Title Tags
The Title tag is THE most important SEO element on your site. Read that again, I’ll wait… Ok. Now to explain. The Title tag is at the top of the html code for each page on your site. It is the words between <title> and </title>. You can see it at the top of your […]
SEO 101: Easily Get Links To Your Site
This is something that I can’t believe I haven’t heard other people talk about yet, but it’s so simple and easy to implement! When you’re surfing the net, catching up on the news, reading your favourite blogs, etc – if they have a comment section, take an extra 2 minutes and comment on what you […]
SEO 101: What is PageRank?
In writing my SEO 101 series, I noticed I throw around the term PageRank a lot (with good reason). Then it hit me that, as this is SEO 101, I should probably explain what that is :) PageRank was coined by the founders of Google to describe the algorythm they use to… well… rank pages. […]
SEO 101: The Importance of Links
One of the most important factors in getting your pages ranked higher in the search engines is the number and quality of incoming links. The value of links to your page is related to the PageRank of the page that links to your page. The higher the PageRank, the higher the value. However, the increase […]
SEO 101: Overcome Green Bar Addiction
I was recently surprised to find out that people still pay a lot of attention to the “green bar” – you know, the PageRank indicator on the Google toolbar. This person was worried that they were doing a whole lot of linking, but their green bar showed they were a PageRank Zero. Just don’t worry […]
SEO 101: Google Sitesearch: What Pages Are Indexed?
Having spoken with quite a few people who are struggling with the basics of SEO, I figured I’d do a series for the people who might find it useful. This series won’t be in any particular teaching order, I’ll just write them as I think of them, or as people ask questions. Jump in at […]
The Death of NoFollow
One of the central pillars of SEO until now has been the html “nofollow” tag. It is used to direct “link juice” to flow where you want it to. Many people in SEO (including myself) are liberal users of this tag. It ties in with the whole PageRank debate and whether PageRank is relevant anymore. […]
