SEO

On 10 January 2012, Google announced the rollout of Search Plus Your World. This is the next stage of integrating search and social. Read Google’s announcement at the link above for the full story, but essentially logged in Google users will start to see private results and posts by people in your Google+ circles. A […]

One of the easiest ways to get new pages on your site to quickly rank well for the targeted search phrase is to have a strong website. If wikipedia adds a new wiki entry, it will almost automatically hit the front page of Google within a few minutes. The same with a lot of powerful […]

For some inexplicable reason, “blogging” seems to be a taboo word to a lot of business owners. I’ll often suggest it as part of an ongoing business building strategy and the business owner will jump like I just zapped him or her with 1,000 volts of electricity! People say things like: “But I’m a businessman, […]

One of the most common SEO misconceptions (still!) is the issue of duplicate content. Now this is usually overhyped and there are a lot of myths surrounding it. Duplicate Content Penalty This is one of the most commonly misunderstood parts of SEO. Commonly bandied around versions are: If you have the same article on your […]

A local business needs to have its contact information present on every page of the site. That means name, address, phone number. This makes it easy for your customers to contact you without digging through unfamiliar navigation. It also helps the search engines understand that you are a local business and give you a boost […]

So you’ve just worked out that this internet thing isn’t just a fad or craze. You realize that you could actually make some money online, maybe running a part time business or to increase the customers to your offline business. Perhaps you’re just wanting to jump in and see where the stream takes you. Regardless […]

Building links to your site is one of those things that is far from glamorous. … It can be downright mind numbing at times… But it is one of the primary reasons the sites ranked above you are there. So the question is, do you want to complain about how boring it is, like a […]

On 1 January 2012 it’s a good time to take stock of what happened in SEO last year and what will likely happen this year. One of the biggest things from last year was the Panda update that killed off a lot of low quality websites. Then in October we had an update that seemed […]

Something I get asked a lot, particularly by non-tech savvy people is: “But isn’t doing search engine optimisation dodgy?” People can get caught up in the “ethics” of “manipulating” the search engines. How’s that for inflammatory language? Sure there’s some manipulating involved, but search engines are machines, not people. Ethics doesn’t enter into the equation. […]

Last night, Google announced a major change to the way they refer search queries in Google Analytics. You can read the major points of view here, but the basic gist is that you won’t be able to see what keyword that people typed in to find your site if they are signed into Google. While […]