Google has been fairly sloppy in updating its Page Rank in the last two years or so, leading many to believe the Page Rank bar (that little green bar that you’d see if Google Toolbar was enabled) was broken. It seems that they have now updated the PR bar again after only two months. If […]
SEO
Multivariate (Taguchi) Test Calculation
Testing is central to marketing and SEO. I have researched and worked out how multivariate testing works. It is much better than the standard “A/B Split Test” as you can test multiple elements at the same time, making the testing process a LOT quicker. Multivariate testing has many different forms, depending on what you are […]
Understanding Taguchi Testing for Internet Marketing
I am currently trying to get my head around Taguchi multivariate testing. If you haven’t heard of it before, it’s a mathematical way of testing many different elements of (in this instance) a web page or an adwords ad. I’m sick of there not being any free information on how this all works, so once […]
The Benefits of Search Engines Coming Frequently to Your Site
I saw a post on a forum recently asking about search engine spidering frequency. It seems there is a common misconception that the more frequently a search engine spiders your site, the more popular your site must be. This is not technically the case. In fact, the reverse is true: if your site is popular, […]
Search Engine Optimization Of Meta Title Tags
One of the most important factors in “onpage” search engine optimization is your meta title tag. The following is an example of what a standard HTML code looks like: <HTML> <HEAD> <TITLE> Your title goes here </TITLE> </HEAD> <BODY> The content of your page. </BODY> </HTML> The title tag is the <TITLE> title here </TITLE>. […]
Free For All Links Are Worthless For SEO
I spoke in the last post about improving your Search Engine position as the best way to improve your profits. The most important aspect of Search Engine Optimization (SEO) is the links pointing to your site. Here, as with most things, quality is more important than quality. If you have a link to your site […]
Public Domain Websites To Create Content Quickly
One could argue that one of the fastest roads to success on the internet is to use public domain works to easily develop content and work on your Search Engine Optimisation skills. The most critical aspect of internet marketing would have to be your site’s visibility. You are the one who has control over that. […]
Does Link Text Influence Organic Rankings?
I was asked the following questions recently: Does obtaining links for the term “Blue Widgets” (plural) help your rank for the term “Blue Widget” (singular)? Does link building for the terms “Dark Blue Widgets” or “Light Blue Widgets” help your rank for the terms “Blue Widgets” and “Blue Widget”? Does building links for your domain […]
Competition Analysis And Getting High Rankings
How difficult is it to get into the first page of Google? This is a question I hear all the time. Ok, usually, it is “how difficult is it to get ranked #1 on Google”. How long is a piece of string? There is an easy answer. Go to Google, search for your keyword you […]
