Articles

A local business needs to have its contact information present on every page of the site. That means name, address, phone number. This makes it easy for your customers to contact you without digging through unfamiliar navigation. It also helps the search engines understand that you are a local business and give you a boost […]

So you’ve just worked out that this internet thing isn’t just a fad or craze. You realize that you could actually make some money online, maybe running a part time business or to increase the customers to your offline business. Perhaps you’re just wanting to jump in and see where the stream takes you. Regardless […]

Building links to your site is one of those things that is far from glamorous. … It can be downright mind numbing at times… But it is one of the primary reasons the sites ranked above you are there. So the question is, do you want to complain about how boring it is, like a […]

On 1 January 2012 it’s a good time to take stock of what happened in SEO last year and what will likely happen this year. One of the biggest things from last year was the Panda update that killed off a lot of low quality websites. Then in October we had an update that seemed […]

Something I get asked a lot, particularly by non-tech savvy people is: “But isn’t doing search engine optimisation dodgy?” People can get caught up in the “ethics” of “manipulating” the search engines. How’s that for inflammatory language? Sure there’s some manipulating involved, but search engines are machines, not people. Ethics doesn’t enter into the equation. […]

Last night, Google announced a major change to the way they refer search queries in Google Analytics. You can read the major points of view here, but the basic gist is that you won’t be able to see what keyword that people typed in to find your site if they are signed into Google. While […]

My friend Jeff from Pet Formula asked how to implement First Link Priority. I figured my answer might be useful to other people, so here goes… What Is First Link Priority When there are two or more links on a page to another specific page, only the anchor text of the first link in the […]