I’ve previously noted how important Google Plus is becoming to both search engine marketing and social media marketing. But watching this video on how overly biased Google is in offering Google+ results makes me think perhaps I underestimated just how important. Don’t worry so much about whether or not the bookmarklet demonstrated in the video [...]
Did you realise that just because you post something to Facebook, whether with your Profile or your Page, not everyone will see it? This is because of Facebook’s filtering algorithm called “EdgeRank”. I’ll spare you the technical jargon found in many guides and just give it to you straight. For a more technical explanation, check [...]
With over 100,000 followers on Twitter and a pretty engaged audience, I often get asked by new people what they should tweet about. Let me begin by saying I don’t have all the answers and there are many different approaches to tweeting. Now that we have that out of the way, here’s my opinion. Regardless [...]
With all the focus on Search Plus Your World changes and the integration of search and social, I figured it was time to do a bit of a tutorial on how to build a Google+ Page. It’s getting to the stage where not having a Google+ page will seriously hurt your chances to rank well [...]
This is not another “Social Media Is Dead” post. Far from it. Social media is alive and well. So strong in fact that I believe it will soon cease to exist as a separate medium, if it hasn’t already. Since writing SEO In 2012, I’ve been thinking about the interplay of social and search marketing. [...]
