I’ve previously noted how important Google Plus is becoming to both search engine marketing and social media marketing. But watching this video on how overly biased Google is in offering Google+ results makes me think perhaps I underestimated just how important.
Don’t worry so much about whether or not the bookmarklet demonstrated in the video is needed – just look at how many times the social results are reordered.
It raises questions about misconduct, but that’s for the American FTC to handle. It’s bad news for Facebook and Twitter, but they’re big enough to handle it. What I want to discuss is…
What We As Marketers & Business Owners Can Do About It
Get on Google Plus. That’s a no brainer.
Next build a Google+ Page for your business.
Finally, figure out how you can best use Google+ to engender interaction with your business.
Google+ is still so very new, no-one knows what’s going to work on it. It really is a case of trial and error. What might work for one person may not work for another.
But like we did with Myspace, Twitter, Linkedin & Facebook, just being consciously active on the platform is the best way for you to get to understand it. Heck, you might get so good at “doing” Google+ that others want you to teach them how to do what you do (if that’s you, let’s talk 
).
I may not have any answers yet on how to best utilise Google+, but recent developments have demonstrated beyond a shadow of a doubt that if you’re not at least on Google+ you’re going to get hammered by your competitors who are.
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I joined Google+ a while back but was hesitant. Glad to know it was worth it.