We see an increasing number of websites that have lost their rankings rapidly. This is usually caused by a Google penalty.
Some of the SEO tactics that used to work now can get your site penalised. Things like article marketing, directories and PBN links can all cause your site to drop when the “Penguin” part of Google’s algorithm updates, as it last did at the end of October 2014.
Another thing often affecting sites is overoptimisation of the website, duplicate content or thin content. These can be a threshold, so it might not seem like you’ve done anything different, but all of a sudden you just no longer appear for some of your keywords.
Here at Local SEO Perth, we have quite a lot of experience recovering sites from penalties. See this reaction from a very happy Google “Panda” penalty recovery client recently:
If you suspect your site has been penalised and you need help to overcome it, please complete the form below, we’ll do some analysis and get back to you with a proposal to get you back on track.
The information will be used to run an initial analysis on your site, looking for where your search engine optimisation may be off target and causing problems. We will contact you via email within 48 hours with the initial SEO analysis and a proposal for bringing your website back.